Xiaomi logo. (Xiaomi) Hitekno.com – Xiaomi again posted a positive record during Q3 2021. The company reported total revenue of 78.1 billion yuan, up 8.2 percent compared to the same period last year. Not only that, Xiaomi also earned a net profit of 5.2 billion yuan, up 25.4% YoY. This achievement proves Xiaomi’s performance in displaying a stable growth rate and an ideal business model. Meanwhile, November 22, 2021, became a historic moment for Xiaomi because it recorded the number of MIUI monthly active users that had exceeded 500 million. This is proof of the superiority of Xiaomi’s “Smartphone X AIoT” strategy. A Xiaomi spokesperson said, “Throughout Q3 2021, we continued to strengthen the core strategy of “Smartphone X AIoT” and continued to develop the premium smartphone market. We became the number 1 brand in terms of shipping in 11 countries. We continue to explore technology and innovation to continue to improve competitiveness we are in the premium market. Revenue from our internet services business is at a record high, and we continue to invest heavily in research and development to ensure our products remain competitive.” Internet service revenue continues to grow In Q3 2021, the profit generated by Xiaomi is getting stronger with revenue of 7.3 billion yuan from internet services business or growing 27.1% YoY with gross profit reaching 73.6% or growing 13.1% YoY . Revenue from the international market reached 1.5 billion yuan or accounted for 19.9% ​​of total revenue. Meanwhile, the number of Xiaomi users continues to grow during this time. As of November 22, 2021, the number of 30-day active users of MIUI surpassed 500 million for the first time, an achievement that marks Xiaomi’s successful global expansion, after previously as of September 2021, MIUI’s 30-day active users were recorded at 485.9 million or up 32% YoY . Xiaomi remains unmoved by its commitment to research and development investments, given that this decision has proven to be a driving force for the company’s competitiveness. In the first three quarters of 2021, accumulated spending on research and development reached 9.3 billion yuan, an increase of 51.4% YoY. This innovation resulted in a number of achievements such as the Xiaomi Smart Glass which was introduced in September 2021 to produce information visualization and interactive features. In November 2021, Xiaomi launched its LiquidCool Loop technology which enhances the smartphone’s ability to dissipate heat during intensive use. As of September 30, 2021, the team involved in research and development reached 13,919 employees or representing 44% of all employees. Q3 2021, Xiaomi Achieves Positive Trends in Revenue and Profit Growth. (Xiaomi)Revenue from international markets Xiaomi’s revenue from markets outside China reached 40.9 billion yuan in Q3 2021 which accounts for 52.4% of total global revenue. In the midst of a global shortage of key components, Xiaomi has strengthened its ranking by optimizing the allocation of resources and directing sales channels to adapt to conditions in the local market. According to research institute Canalys, Xiaomi’s market share based on smartphone shipments in Q3 2021 took 1st place in 11 countries and regions, and was ranked in the top five in 59 countries and regions. Getting ahead in the premium market Amidst the global shortage of components, Xiaomi smartphone shipments reached 43.9 million units. The Canalys report mentions that Xiaomi’s global smartphone shipments rank third with a 13.5% market share. Revenue from the smartphone business reached 47.8 billion yuan with a gross margin of 12.8%, up 4.4% YoY. Xiaomi’s strategy of defining user segmentation as well as the introduction of new products has enabled the growth in the number of users. Of the number of smartphones introduced this year, almost half are new users. In the first three quarters of 2021, global smartphone shipments that cost more than 3,000 yuan in the Chinese market, or the equivalent of 300 euros in the international market accounted for 18 million units or representing 12% of total shipments. In international markets, shipments of smartphones that cost more than 300 euros or the equivalent grew by more than 180% YoY mostly in Latin America, Western Europe and the Middle East. Continue the “Smartphone X AIoT” strategy Revenue from the IoT and lifestyle products segment was recorded at 20.9 billion yuan in Q3 2021, up 15.5% YoY. Special note is given to revenues from international markets which set new records despite challenges in ocean shipping logistics. In this quarter, despite the backdrop of declining year-on-year TV sales volume, Xiaomi’s smart TV shipments reached 3 million units with revenue growth of up to 19.5% YoY. According to All View Cloud (AVC), Xiaomi is again ranked number 1 in mainland China for the 11th consecutive quarter and ranked in the top five globally in Q3 2021. Xiaomi’s AIoT platform continues to grow. As of September 30, 2021, the number of connected AIoT devices (excluding smartphones, tablets, and laptops) on the AIoT platform surpassed 400 million for the first time. The number of users who have five or more devices connected to the AIoT platform (except smartphones, tablets, and laptops) reaches 8 million. This year Xiaomi continues to accelerate new retail growth initiatives to strengthen its online channels and at the same time expand its offline channel network. As of this announcement, the total number of Xiaomi retail stores in mainland China has passed 10,000 points. .



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